Footasylum

Footasylum are one of the leading streetwear brands in the UK. In 2019, Footasylum hired me as a Senior UX Designer to streamline the online checkout, modernise the UNLCKD app in tandom with the in-store experience, and make general improvements to the rest of online experience. This role may have started as a UX position, but quickly evolved into a more CX-orientated role.

To refocus the personalisation strategy for eComm and target user cohorts to gain an uptick in conversion rate, and encourage user retention.
The competitive nature of the market, the quick-buy culture and all of its’ trends, and the threat of poor courier service reflecting on the brands reputation.
Gaining better insight through Monetate and Contentsquare, optimising the responsive experience and finding innovative ways to encourage customer feedback.
Introducing a new loyalty scheme for in-store and online activity, bolstering our upsell and cross sell activity, and Improving relationships with courier merchants.